At first glance this ad for AT&T looks computerized, fake. But a second look shows you that the fish and coral are actually hands. I like this ad because it is bright, and a little confusing at first. The coral hands are wrapped around the phone and the fish is pointing directly at it, drawing attention the the phone from every angle. Notice the word "phone" are never used in the picture. However, it is clear from the cell screen which phone company is being advertised. Also, the line "Works in over 200 countries, like Jamaica" suggests that if you buy this phone you can go on vacation.
The AT&T ads are great. I looked up AT&T hand art ads in Google Images and they have many many ads in that series. They are all great. What I like about you choosing these ads is how it shows the importance of images and taking specific images and photoshoots for your different ideas. Sometimes you wont be able to find certain images online and you will need to create your own images (like all the different hand art). Great find.
ReplyDelete